In the year 2000, advertisers spent nearly $16 Billion on promotional products. This chart shows the top product categories.

Five Main Categories

As a marketing tool, promotional products are unique. No other medium leaves such a lasting impression. The brand promoted are always remembered regardless of the type of business, size of target audience or the budget available.

1. Business to business (dealer incentives, business to business communicators, catalogue programs)

2. Employee incentives (recognition, safety, sales incentives)

3. Corporate gifts (holiday gifts, thank you’s)

4. Customer premiums (gift with purchase, mail in offers and purchase with purchase)

5. Non profit fund raisers (prize, charitable events etc.)